Page County Celebrates Small Business Saturday - November 30th

American Express is celebrating its 10th annual holiday shopping tradition this year. They have coined the phrase “Small Business Saturday” with the goal to bring together communities in support of their favorite small businesses. This has turned out to be one of the biggest days for the Shop Small Movement.

Page County has been participating in the Shop Small conversation for a many years now. Downtowns like Stanley, Luray and Shenandoah have organized a passport event on November 30th to encourage shoppers to buy local.

The passport event was created to lead shoppers around the county and into participating businesses by motivating “locals” to shop, dine and visit downtowns over the weekend after Thanksgiving with drawings and fanfare. Participating merchants and small businesses will have their shops ready for what they hope to be a great start to the holiday shopping season!

Passports are available in the Towns of Luray (Train Station) , Stanley (Fire Department) and Shenandoah (Stevens Cottage) and in participating businesses throughout Page County. The goals is to have your passport signed by 4 different businesses and return it to the Luray-Page Visitor Center by noon on Monday Dec 2nd or any Overnight Dropbox located at your Town Office for a chance to win $50 GIFT CARDS to local businesses. Follow the event and participating businesses on Facebook!


From - “Here are our top seven reasons to patronize local businesses:

  1. Buying locally strengthens communities. Local purchases keep the wealth in our neighborhoods, increasing the prosperity for the people around us instead of going to a far-away corporation.

  2. Buying locally reduces the fuel necessary to acquire goods for our homes, businesses, and bellies.

  3. Buying locally demonstrates community pride. By patronizing a local hardware store instead of a big box alternative, we contribute to helping a local business stay in business in today’s challenging economic climate.

  4. Buying locally enables us to invest directly into our local economy. By contributing to a local business we help to preserve existing local jobs and create new skilled jobs. Local businesses are also the most ardent supporters of local parks, libraries, events, and the great area amenities that make communities unique.

  5. Buying locally builds trust and positivity, opens minds and hearts, and makes us more independent as a community. A more connected community is safer, more resilient and self-reliant in times of uncertainty.

The winners of the new economy will not be the cities with the most big box stores or ecommerce shipments. The winners will be the cities with thriving local economic infrastructures. With residents who want more independence and self-reliance.”

If you have questions, contact the Luray-Page Visitor Center at or 540-743-3915.

Neighborhood Champions and Event Partners include: Luray-Page Chamber of Commerce, Town of Luray, Town of Stanley, Town of Shenandoah, Luray Downtown Initiative, Page County Economic Development & Tourism Office

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Liz Lewis